NEWS CLIPS Ready To capture the World Advertising & Marketing News, July 1990 Our country has been passing through economic crises since last many decades.In spite continious inflation in the country, heavy burden of taxation, continious increase in the utilities consumption rates, Hafiz Multani Sohan Halwa is striving hard to maintain its centuries old tradition of excellent quality within very limited resources. We always prefer to provide our valued customers high quality product at affordable price. Although we are entrepreneurs of a small cottage industry of the country, we have always tried to encourage healthy activities in the country. 1996-97 our company was among the main sponsors of All Punjab Football Federal Association. To encourage healthy and learning environment and to increase the awareness of extra-curricular hobbies, our firm With the collaboration of Daily Khabrain sponsored different activity schemes for children and distributed gold coins between them. Hafiz Multan Sohan Halwa always sponsor Holy Events in the town like Naat Khawani etc. Since last three years our firm has started different types of gift winning schemes through largest selling family Magazine of the country named Pakeeza. Until now more than 3000 K.G. of Hafiz Multani Sohan Halwa has been freely distributed among the winners of different quizzes, contests and schemes. "Multan's Sohan Halwa Industry is ready to capture the world - if only it could achieve a break through in the realm of modern marketing and production facilities commensufate with the challange..." ... Hafiz Ka Multani Sohan Halwa could become a craze, if offered as a competitor of chocolate/tofees..." "...From an unassuming family's minor side show, the Hafiz Ka Sohan Halwa became a nationally marketed brand. In fact like many other instances of marketing succes where names of pioneering brands have become generic names for the industry, the word "Hafiz" has synonymous with Sohan Halwa being produced in Multan..."