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HAFIZ KA MULTANI
SOHAN HALWA |
Started in 1930 by Hafiz Ahmed Din as a support to his
principal undertaking teaching
Quran, story of this industry is the story of two
generations of pioneering work and
dedication to quality.
 In 1963, his son in
law and nephew Hafiz Habib-ur-Rehman took charge. In 1970
the firm was joined by its
present General Manager General Manager
Badruddin Qamar, who turned the
small time family side show into an industry - by expanding
the area of sales as well as
the production facilities. In 1994, Mr. Khalil Ahmed joined
the company after earning his
Master of Business Administration degree.He has a one year
diploma in Hotel Management from Thailand. He is Microsoft
Certified Engineer. He is young and enthusiastic man . He has an
impressive innovative personality.
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Badruddin Qamar
General Manager |
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Being the younger son of Hafiz Habib-ur-Rehman
he had vast influence in the affairs of the company. He made
several amemdmemts in the company's international and external
policies. With his efforts, the product jumped
into the international market and fulfilled the requirements
for terms and conditions of
various countries. He has introduced new tastes in the
international market and is trying
to achiieve other targets goals such as air tight packing.
He decided to introduce the
company's products on the internet which resulted in quite a
favourable outcome for the
company. With his keen interest in the affairs of the
company at every level he tries to
improvise in whatever way possible, such as introducing a
uniform for the company's
workers giving them a sense of pride as a worker for the
leading enterprise in the
country.
The total market today is
of the order of three to four tonnes a day or about 100
tonnes a month (1 tonne = 1000
kg.) or 600 tonnes for the season. In the off seasons
(summer months) the sales are less
than half, bringing the year's total to more than 900 tonnes
(Figures according to year
1991-1992 statistics).
Hafiz achieves this level
of sales through a network of distributors (agents) and
retailers in all the principal
cities of Pakistan. The network spans from Karachi to
Islamabad. Hafiz are so strict about
quality controle that no plants have been set up outside
Multan under franchise
arrangements, as doing so would offer problems of quality
control and therefore it was
never considered as a workable option.
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